How to plan your social media marketing campaign for the remaining 2020?










Found the best way to promote yourself or your brand on social media?

Well if not, you are not the only one.


Past many years many businesses are trying to cope up and be active on social media to connect with there customers and bring in more business.

Social media can be tough and time taking if you do not understand the basics


2020 saw the most spike in using social media and you definitely don't want to miss such a huge audience which you can target for free by using a few simple tricks and tips


Here are 7 easy tried and tested tips for planning your social media marketing campaign for the remaining year for free -


  1. Try new social media platforms

Usually, people limit themself to a few common social media platforms like Facebook, Instagram, Twitter or Youtube, whereas there are so many social media platforms which you can target and grow rapidly without much of an effort

Few examples are

  • LinkedIn - LinkedIn is a new emerging platform for businesses and can be super helpful if you provide services

  • Pinterest - Pinterest is a photo-sharing platform with over 500 million active users per month. If you create content or have good images of your product/service. Pinterest can boom huge traffic to your business as it allows you to tag your images and redirect to your link also giving you a free do-follow backlink !

  • Reddit - Reddit is an online community forum which can be used to create an engaging community of users who are related to your business. Honestly, Reddit can be a little tough in starting but once you get comfortable, you will find an extravagating new audience for your business

Very soon I will be uploading a full separate blog regarding new social media platforms that you target



2. Create content related to your niche/business


It is very important that you create content related to your business. Posting random content does not do well for the long term as your followers follow you to get updates about your business or the type of business you process


3. Keep an open eye for what your competitors are up to


"Marketing is not a one man game and no one is perfect." You cannot keep doing all the marketing and think that you are doing it perfectly, someone can be more creative and steal the limelight ! It is very important for you to keep checking how your competitors are handling the marketing on their social media and take inspiration. Remember the goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and what conclusions you can draw to adapt your own campaigns accordingly.


4. Special offers/discounts to your follower community


People love to be rewarded, it's human psychology. Turn your followers into paying customers by simply making them feel special. The best way to do this is by doing giveaways, creating exclusive offers/discounts for followers and notifying them about new projects. This is one of the most successful tried and tested methods for booming up your social media and finally your business. Many brands have emerged out to scale form a mediocre business to high revenue-generating brands using this technique


5. Look for special days on the calendar and post accordingly


Starting from October people round the world start preparing for festivals and "special" days!

Whether it is Navratri, Dussehra, thanksgiving, Divali, Christmas or finally new year, pleople tend to buy/engage more ! These are just a few of main festivals I have listed you can receive a free social media calendar that covers all the major and minor festivals and special days, Simply follow us on Instagram and DM "calendar"

click here -> @MadMarketing.in

This tip not only applies for businesses but also for people who are trying as influencers or trying to grow their online community, this might be the best time for you to boom.


6. Engage with your followers


You are doing everything from creating good content, bringing in new followers, posting correct thing at the correct time, but still, something is missing?

The human mind gets bored easily and tends to look for new stuff!

Marketing 101 - keep your followers engaged! Talk to them, do live videos, take some time and reply to their DMs, reply to their to comment mentions, like their tweet, retweet their retweet, post in groups ... JUST DO ANYTHING TO KEEP THEM ENGAGED ON YOUR SOCIAL MEDIA ACCOUNT !!


and finally...


7. The most important tip


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